"Hungary: the Profitable Way Into Europe"
(Program Information)

A presentation by

Robert C. Knuepfer, Jr.
Baker & McKenzie
(former managing partner of the Budapest office)

November 17, 2004
World Trade Center of New Orleans

U.S. Investment Opportunities in Hungary – An American Perspective

Hungary: The Choice for U.S. Investment

  • Central Geographic Location
  • History of East/West Trade – COMECON
  • Political Stability after Berlin Wall
  • Privatization Model a Success
  • Economic Stability
  • Legal Stability
  • Infrastructure Improvements
  • Regional Headquarters Location for EU

Leader in Attracting U.S. Investment

  • U.S. Companies are leading foreign investor in Hungary with more than $40 billion invested to date, representing nearly 1/3 of all foreign investment in Hungary.
  • Investments in all sectors of economy including manufacturing, finance, technology, telecommunications, real estate, energy, transportation, trade, and construction.

Leader in Attracting U.S. Investment

  • Examples of Brownfield Investors:
  • General Electric – Tungsram
  • Pepsi – Beverage and Bottling Operations
  • SBC Ameritech – Matav Telephone
  • Alcoa – Kofem Aluminum Operations
  • Sara Lee – Food and Apparel Operations

Leader in Attracting U.S. Investment

  • Examples of Greenfield Investors
  • Automotive – General Motors (Opel), Ford (Electronics), NABI (Busses), Lear, ITT
  • Technology – IBM, Hewlett Packard, Compac, Tyco
  • Food Processing – Kraft, Sara Lee
  • Electronics – Ford, Delphi, Packard, Flextronics

Reasons Hungary is Attractive to U.S. Investors

  • Superior Labor Force
  • Low Cost of Wages
  • Highly Productive Employees
  • Highly Educated/Trainable Work Force
  • High Level of Technical Skills

Reasons Hungary is Attractive to U.S. Investors

  • Low Tax Rates and Incentives
  • The 16% Corporate Tax Rate one of Lowest in Europe
  • Tax Incentives for Foreign Investment (R & D, Training, Employment Programs)

Reasons Hungary is Attractive to U.S. Investors

  • Hungary Now a Member of EU
  • Access to European Market of 450 million consumers as of 5/1/04
  • Uniform EU Rules and Regulations (Product Certifications, Labelling, etc.)
  • Reduction of Tariffs to 4%
  • Most Efficient Low-Cost Producer in EU

Reasons Hungary is Attractive to U.S. Investors

  • Substantial U.S. investment to date will encourage further investment (i.e. second and third tier suppliers)
  • Additional Privatization Opportunities Available
  • Priority Sectors (R & D, Energy, Environmental, Technology, Logistics and Regional Centers)

Practical Tips for Investors

  • Engage Advisors Early (Financial, Legal, Accounting)
  • Importance of Due Diligence (GE, Alcoa)
  • Patience and Persistence
  • Cultural Sensitivity (Pepsi)
  • Realistic Expectations (GM)

Practical Tips for Investors

  • Examples of Successful Investments
  • GM, GE and others
  • The Next Wave: Small and Medium Sized Companies
  • Suppliers to Existing Investors
  • Low-Cost Manufacturing Opportunities
  • Regional Distribution Centers
  • R & D Centers

Contact Information:

Robert C. Knuepfer, Jr.
Attorney at Law
Baker & McKenzie LLP
One Prudential Plaza, Suite 3500
130 East Randolph Drive
Chicago, Illinois  60601
(312) 861-8913
robert.c.knuepfer.jr@bakernet.com


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