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"Selling Abroad Through Agents  and Distributors"


A Luncheon Seminar

conducted by

Glenn Stoudt
Vice President, Global Division
Rochester Midland Corporation

Thursday, June 12

12:00 Noon - 2:00 p.m.
Registration/Light Lunch at 11:45 a.m.

Executive Offices, Suite 2900, WTC
2 Canal Street, New Orleans
(Free validated parking in the WTC Garage)
 

 

Advance Registration Required

 


This seminar is designed for small-to-medium-size businesses and will cover the identification of suitable international markets, conducting market research, selecting overseas agents and distributors, and successfully managing a distributor network.

10-Step Method for Selecting the Right Distributor

  1. Identifying the market and its potential customers

  2. Performing a survey of potential customers

  3. Developing your distributor selection criteria and holding screening interviews with prospective distributors

  4. Conducting personal interviews with prospective distributors

  5. Setting the initial sales forecast

  6. Determining the initial inventory

  7. Negotiating your sales agreement

  8. Implementing your distributor identity program

  9. Implementing your initial sales and product training program

  10. Developing the strategic plan for year one, together with the distributor sales manager

Glenn Stoudt is Vice President, Global Division, of Rochester Midland Corporation, a 120-year-old manufacturing company of specialty chemical products for industrial maintenance applications. The company operates worldwide through agents, distributors and joint ventures in over 50 countries.


 

     

 

Cost:  $30 for members of the sponsoring
organizations and companies. 
$35 for non-members.

Registration and prepayment are
required by June 10, 10:00 a.m.

(cancellation notice required by June 10, 10:00 a.m.)

REGISTRATION CLOSED

If you are a WTC member, the registration fee can be charged to your account number noted on the registration form. 

All registrations on this site are done over a Secure Socket Layer (SSL) line.

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