"Doing Business with Northeast China: Opportunities and
Challenges in a Rapidly Expanding Economy"

Northeast China

This seminar offers an outstanding opportunity to learn about what is taking place economically and commercially in one of China's fastest growing regions, which has a population of over 107 million.  Known as the “Industrial Heart of China” for its heavy industry, the region also has vast reserves of natural resources and serves as a major agricultural area for corn, wheat, and milk production. Northeast China has been enjoying rapid economic growth in recent years with its GDP hitting US$ 246 billion (13%) and accounting for 8.4% of China’s total GDP in 2006.  This has resulted from the central government’s revitalization efforts involving corporate restructurings, diversification of the economic base, and the creation of special economic incentives.  The city of Dalian has become a key shipping hub, while the city of Shenyang will host selected Olympics events in 2008.

Topics for the August 3 seminar include recent economic trends, legal points, and social issues in China’s three northeast provinces of Liaoning, Heilongjiang, and Jilin. Particular focus will be on specific trade and investment opportunities for Louisiana companies, as well as useful tips on entry strategies and understanding the local business culture.

About Kevin Martin

Kevin Martin is a management consultant with over 11 years in greater China. As President of innovASIA Consulting, he spent the last five years in China’s northeast region working with both companies and governments active in revitalizing the region. Prior to launching innovASIA Consulting, Mr. Martin was based in Hong Kong, where he served as Director of Operations for the Asian Consulting Group, with responsibility for all projects in Asia. He also co-founded B2Bcast, an Internet-based business webcasting company in Singapore.

Raised in New Orleans, Mr. Martin earned his BA degree from the University of New Orleans (UNO) and his MBA from the University of Dallas. He has taught business and management at the International Business College of Shenyang University and at Northeast University.